In the creative industry (think marketing, advertising, branding, and PR agencies, among others), two key roles often shape the outcome of a project: the account manager and the project manager.
Account managers have long been seen as essential. But in many cases, they’re unintentionally creating friction instead of ...
Guiding a tech project from start to finish entails staying on top of seemingly endless details, decisions and data (and sometimes, detours). From making sure progress is achieved on time and on ...