A new study suggests that 62 per cent of B2B and B2C marketers are considering using augmented reality technology for their campaigns. However, the majority of them are still unsure about how to use ...

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

AR Spatially, a next-generation augmented reality platform, today announced the launch of QUANTUM CHOICE CHRONICLES, a large-scale immersive augmented reality (AR) experience now live in Downtown ...

Augmented reality’s proponents have long espoused the digital tool’s ability to build and foster communities. With this Disney tie-in, Verizon is demonstrating how buzzy tech like AR can help ...

VNTANA is an Augmented Reality computing platform designed to help Chief Marketing Officers create engaging experiences, generate leads, and convert sales by tracking data to quantify engagement.

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

White Castle is trying out the augmented reality marketing trend for the first time, with the burger brand’s partnership with Borderlands: the Lionsgate film adaptation of the popular video game ...

NEW YORK, Feb. 8, 2024 /PRNewswire/ -- In collaboration, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have released their Augmented Reality (AR) Measurement Guidelines to ...

Software firm Sage UK has launched its first augmented reality (AR) marketing campaign. Targeting small and medium businesses, the campaign used Aurasma’s image recognition technology, and comprises ...

That’s because poor sales have reportedly forced Apple to cut production and reduce the marketing budget for the Apple Vision ...