An augmented reality application could reportedly become one of the default apps in iOS14. This would allow any iPhone user to view their location with AR at any time. This is apparently part of Apple ...

Augmented reality is already being used to sell products, and Apple is supposedly embracing that with Gobi in iOS 14. Photo: Ed Hardy/Cult of Mac More details of the augmented-reality application ...

Developer Niantic is preparing to roll out a new "AR+" mode that makes Pokémon look like they're truly part of the world around you. Share on Facebook (opens in a new window) Share on X (opens in a ...

Though mainly an attempt to drive the take up of AR technology, the launch of Qualcomm's Augmented Reality SDK on Android back in October was also a tacit attempt to increase demand for its Snapdragon ...

(RNN) – iPhones users will soon have a feature to search medical records, new ways to explore augmented reality and, of course, new Animoji options. Customers using older iPhones can also soon control ...

Audi has teamed up with software developer Metaio to launch an augmented reality iOS app for A3 owners that serves as a hi-tech instruction manual for their car. The eKurzinfo application is designed ...

No less than 75% of consumers now expect retailers to offer an augmented reality (AR) experience when it comes to shopping, according to “The Mobile AR Opportunity in Retail Report” by Business ...

You are being lied to. The world around you is a convenient ruse to keep you uninformed about humanity's true fate. The world you know is meant to confuse and hide from you the very real fact that we, ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...