Dave Portnoy's Barstool Sports takes on the betting giants

This week in advertising, we looked at Barstool Sports' betting strategy, Facebook's new CMO, and Edelman's data deal.

ESPN Bet is in trouble after its rebrand from Barstool Sportsbook

ESPN Bet has lost ground after a hot start. Here's why Wall Street is growing concerned as the new sportsbook gets lapped by DraftKings and FanDuel.
AOL

ESPN launching online sports betting venture in $2 billion deal with Penn Entertainment

NEW YORK — ESPN and casino owner Penn Entertainment have announced a deal to launch a new branded gambling service called “ESPN Bet,” which will reportedly replace Barstool Sportsbook. The $2 billion ...
Yahoo! Sports

Barstool's 'Big Cat' made a bet against the Houston Texans, and it may cost him his pinky

"The Texans are a Big, Big problem for my pinky," Katz posted on Twitter when the Texans went up 10-0 in the first half in Kansas City. The Texans are a Big Big problem for my pinky - Big Cat ...
Yahoo! Sports

Texans coach responds to Barstool personality's famed pinkie-finger bet

The Houston Texans surged from outside the AFC playoff picture to an inside track for a postseason spot in recent weeks, mauling opponents with the best defense in the NFL. Houston's recent rise is ...
Hosted on MSN

Penn’s complicated history with theScore, Barstool, ESPN Bet show perils of sports betting competition

NEW YORK — Before Penn Entertainment’s deals to launch ESPN Bet and the now-defunct Barstool Sportsbook, the casino giant’s first foray into legal U.S. sports betting came in 2019 with theScore Bet.
USA Today

theScore Bet Promo Code SBWIRE Nabs $100 in Bonus Bets As ESPN BET Promo Code Rebrand

TheScore Bet is live now in 20 states. New customers who sign up using theScore Bet promo code SBWIRE get $100 in guaranteed bonus bets with a successful first wager of $10 or more on any set of odds ...