Brand name constructions each offer unique ways to create strong brand identities, based on what best suits the brand’s promise and function. Differentiating a brand name is crucial for standing out ...

They say a rose by any other name would smell as sweet—and by “they” I refer of course to William Shakespeare. However, with all due respect to the Bard, I heartily disagree. If a rose was called a ...

The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

Over the last decade, the renewable-energy and sustainability industries have experienced huge growth and demand. Environmental concerns regarding fossil fuels, urbanization, and responsible, ...

Annika Abell does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...