LEGO, CES and smart brick
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Lego has redesigned its brick for the first time since 1958
The Lego company has not made any major redesigns to its brick since the debut of the modern brick in 1958, so this is pretty big news. But what does it mean? In a continuation of screenless play, Lego is not trying to make the brick something it isn't, in this case, but simply offers an elevated experience for all ages.
Put a Star Wars tag near the brick and suddenly your X-Wing's engines purr. These include classics like Luke's X-Wing, a TIE Fighter, and the Throne Room Duel — all with interactive engine sounds, lightsaber hums, ambient effects, and even theme music moments as you move pieces around.