Customer churn rates are more complicated than they may seem. Today's business environment is characterized by infinite variables and data points, as well as constant change. One-size-fits-all ...

Churn is more than outright defection; it can also include silent attrition, where customers remain nominally active but reduce engagement, spending, or product adoption. High churn rates erode ...

Churn gets a lot of bad press. Yes, it is complex and confusing, but as a metric, it is helpful. In the early stages of building a company, churn gives you quick feedback, which other metrics seldom ...

What Is Customer Churn Rate? The customer churn rate is a critical metric that evaluates how well a brand retains its customers. It represents the percentage of customers who stop making purchases or ...

Though gathering and sharing data is of vital importance, brands can only actually reduce customer churn if they take action on what they learn. One of the biggest goals that I see companies set is ...

We’re living in the age of the customer. Thanks to the proliferation of data, customers are more informed than ever before. There’s been a seismic shift in the power dynamic between businesses and ...