WPP operates in the cyclical and highly competitive advertising industry. WPP performance deteriorates when there's a downturn, illustrated by the company performance during the pandemic and the ...

Learn how to use smart marketing tools and AI to optimize online advertising and maximize ad spend in today’s competitive landscape. The question is, why are some still hesitant to adjust their ...

(RTTNews) - UK's Competition and Markets Authority or CMA announced that it has provisionally found that tech major Google LLC, owned by Alphabet Inc., has abused its dominant positions through the ...

Ron R. Browning is the CEO of Intellibright, a leading Austin-based digital marketing agency and multi-year winner of the Inc. 5000 award. Every year, digital marketing undergoes a momentous shift in ...

System1 has introduced Test Your Ad Competitive Edge, an open creative effectiveness database of more than 100,000 ads that gives brands a competitive advantage through a real-time view of their ...

The European Commission fined Google 2.95 billion euros ($3.45 billion) for its dominance and anti-competitive ad-tech business. The EU Commission accused Google of unfairly favoring its own display ...

The recent ruling by a US judge that Google holds illegal monopolies in its advertising technology (ad tech) business has raised the possibility of significant changes for the tech giant, including a ...