Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...
Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...
AUSTIN, Texas — Texas Attorney General Ken Paxton is launching an investigation into the makers of children's fluoride toothpaste over their marketing. Paxton sent Civil Investigative Demands, or CIVs ...
Four years ago, the American Den tal Association gave its seal of “recognition” to Procter & Gamble’s fluoridated Crest toothpaste, and the $320 million dentifrice industry has not been the same since ...
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