Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

Traditional marketing is alive and well despite its stodgy old-school reputation with millennials and Generation Z. Examples of traditional advertising include media ads and outreach strategies such ...

The term “integrated marketing” has been in the nomenclature of the advertising community for more than three decades now. The original idea of integrated marketing was to blur the lines that separate ...

Can deepfake technology actually help you engage more customers? Check out the ethical concerns plus examples of deepfakes in marketing. Though marketers are still in the early stages of experimenting ...

Push marketing sends your message to consumers, while pull marketing is when customers come to you. Learn how and when to use ...

To implement a digital marketing campaign you'll need the essentials: access to a computer, an internet connection and the ability to create appealing digital marketing content—including research or ...

In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement and price. This model has been widely adopted and taught in Marketing 101 classes as a fundamental framework ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

There are a number of ways you can build up your business's digital presence and make it easier for customers to find your website and storefront. Many, or all, of the products featured on this page ...

Digital marketing agencies are at the forefront of the game as much as how brands engage the consumer. Since the emergence of Social Media platforms as a marketing tool, and the ever-constant growth ...

If you go to your favorite diner and the server offers to get you your regular, you've just been the happy target of one-to-one marketing. Today, one-to-one marketing is becoming the norm in ...