Your email data may be one of the most useful marketing tools hiding in plain sight. By going through it regularly, you can learn so much about your customers’ habits, interests and preferences, which ...

Personalization has become such the norm in email marketing that soon the word "email" will imply a personalized communication. In fact, we aren't too far from there, with a majority of customers ...

Did you know that while 48% of emails are currently spam, that share is expected to drop to 43% by 2030? Or how about that 77% of B2B buyers say they prefer to receive communication via email? Those ...

We all have our fears. They might be spiders, clowns, a drop in click-through rates. For many email marketers, there’s nothing scarier than some frightening data. This Friday, we’ve gathered together ...

Email netiquette from NPR: Are electronic wedding invitations OK? May I forward a friend’s personal e-mail without her permission? How big is too big when it comes to sending photos?