This column is the third in a five-part series on creating purposeful lives using the same business principles that guide decisions in corporate boardrooms. The target audience is you, the CEO of My ...

Because engineering design is a service, it is necessary for you and your design team to also consider not only how the design presents a solution to a customer problem, but also what aspects of the ...

Your brand’s value proposition should be the framework for everything you do in your marketing efforts— period. It provides structure, focus, direction and clarity, which are required traits for ...

What Is A Value Proposition? A value proposition is a concise and compelling statement that outlines the unique benefits and value a product, service, or offer provides to customers. It serves as a ...

Food-forward convenience retailers are in a position to strike with the right offering. With economic uncertainty spiking and fears of a looming recession, it is no surprise that consumers are looking ...

After reading that headline, I bet you are assuming a theoretical treatise on some marketing methodology… and you would be mistaken. Before your eyes gloss over and you hit the delete key, let’s ...

Financial advisors striving to grow their practice face a range of challenges. One of the most important is crafting an effective value proposition that will set an advisor apart from the competition.

Oscar Chavez is an industry leader invested in turning sales & marketing into profit. Founder of Growthly Group & The Boardroom Chairman. Good sales leaders should always be on the lookout for ...

What is your value? Most of us feel a pang of anxiety when we’re asked to define our personal value proposition. It can be hard enough to describe yourself concisely, let alone declare the value and ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Do you want your organization to be recognized as an ...

Because engineering design is a service, it is necessary for you and your design team to also consider not only how the design presents a solution to a customer problem, but also what aspects of the ...