Google Analytics 4 enables exporting audience and engagement data to BigQuery for deeper insights. Google Analytics 4 now allows exporting user data to BigQuery. The data includes audience membership, ...

eSpeaks' Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Google Cloud’s new Data Transfer Service lets organizations transfer data from third-party sources into its BigQuery cloud data warehouse. The cloud provider has partnered with Fivetran to bring it to ...

Lytics, a next generation customer data platform (CDP), today announces the launch of a new clean room solution powered by Google's BigQuery and BigQuery’s Analytics Hub. With ever-changing and ...

Google has added new agents to its BigQuery data warehouse and Looker business intelligence platform to help data practitioners automate and simplify analytics tasks. The data agents, announced at the ...