Core local TV ad spend is expected to slip 1%, mainly due to over-the-air TV ad spend declining 2% to $13.7 billion. Local cable ad spend will also drop - 9% to $2.0 billion.

CHANTILLY, Va.—BIA Advisory Services has issued a new U.S. Local Advertising Forecast for 2025 that is predicting the local digital ad spend will surpass traditional media for the first time, with 52% ...

If you provide a local service, you should advertise locally. In this article, we’ll explain both why and how. Think about the last time you tried to find a plumber. Did you use Google to find a ...

Google is testing showing Local Service Ads directly in the Google local pack. They are labeled as sponsored, but they can now show at the top of bottom of the local pack. Len Raleigh spotted this ...

Twitter will take out advertisements in 28 local newspapers across the US to encourage readers to support local journalists and news outlets, Axios first reported. The ads will begin appearing Monday ...

From developing community partnerships to earning word-of-mouth support, implementing a localized marketing strategy can help boost visibility and build a loyal customer base. However, this task can ...

The National Association for the Advancement of Colored People’s chapter for Alachua County announced at a press conference Tuesday morning that it will pursue legal action against an advertising ...