Marketers report utilizing just 42% of the breadth of capabilities available in their martech stack overall, down from 58% in 2020, according to a new survey by Gartner, Inc. Gartner surveyed 324 ...

The modern marketer's success hinges on metrics. Marketing metrics are how we know whether campaigns are reaching the right people. They are how we quantify brand awareness and measure engagement. At ...

With the arrival of COVID-19 and a shift mostly to online marketing and business development activities, we pivoted our digital strategies and re-evaluated how we were doing our campaigns. We launched ...

In today’s competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing leaders — particularly CMOs — face the challenge ...

Discover how your Martech stack impacts SEO performance. Learn how technology decisions can influence marketing channels and improve business success. Organizations typically are a mixture of ...

Brands are investing in marketing technology. But only19% have a strategy for getting the most out of their martech stack, according to Martech Stack Optimization, a study by Ascend2. Another 58% are ...

Under budget constraints but also under pressure to generate growth, marketing and marketing ops leaders have been taking a close look at the ROI on martech solutions. We want to know what conclusions ...

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Martech does not work unless the various products and systems are able to “talk” to one another or have some level of automation and process design enablement. The digital tools commonly known as ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 2 days 1 hour ago By E.J. Schultz - 2 days 2 hours ago By Tyler Bishop - 2 days 5 hours ago By Tim Nudd - 2 days 7 hours ago By ...