Oracle's announcement Friday that it's acquiring cross-channel marketer Responsys for a cool $1.5 billion is exactly that, a move that both responds to Salesforce.com's centerpiece 2013 purchase while ...

REDWOOD SHORES, Calif. (AP) -- Oracle is buying cloud-based business-to-consumer marketing software company Responsys for about $1.39 billion. Oracle, which also makes business software, said that the ...

Oracle’s deal to acquire Responsys comes with a key question: What will Oracle’s future hold for digital advertisers? When Oracle snapped up Eloqua for $810 million last December, a chain reaction of ...

REDWOOD SHORES, CA--(Marketwired - Dec 20, 2013) - Oracle (NYSE: ORCL) today announced that it has entered into an agreement to acquire Responsys, Inc. (NASDAQ: MKTG), the leading provider of ...

Oracle has agreed to pay $27 per share in cash for Responsys, and the deal is expected to close in the first half of 2014. It brings more than 450 customers to the Oracle mix with $51 million in ...

Responsys entered into an agreement to be acquired by Oracle, which will help expand Oracle's cloud-based marketing services. Responsys' technology allows clients to scale and orchestrate marketing ...

Cross-channel marketing software company Responsys has entered into an agreement to be bought by Oracle for a total sum of $1.5 billion, the companies announced Friday. Responsys, which has a customer ...

Oracle Corp. ( ORCL) recently announced the acquisition of digital marketing firm Responsys for $27 per share or $1.4 billion, excluding cash. Described as the leading provider of Enterprise-Class ...

Dec 20 (Reuters) - Oracle Corp, the world's No. 2 business software maker, said it would buy web-based marketing software maker Responsys Inc for about $1.39 billion to bolster its cloud computing ...

REDWOOD CITY — Oracle (ORCL) is buying cloud-based business-to-consumer marketing software company Responsys for about $1.39 billion. Oracle, which also makes business software, said that the deal ...

Oracle Corp., the world’s largest seller of database software, agreed to buy Responsys for about $1.5 billion, gaining marketing software that helps businesses sell to consumers. Oracle will pay $27 a ...

(Reuters) - Oracle Corp, the world's No. 2 business software maker, said it would buy web-based marketing software maker Responsys Inc for about $1.39 billion to bolster its cloud computing offerings.