Marketing managers are being required to demonstrate the profitability of their marketing actions down to the level of their individual customers and on an ongoing basis. At the same time, customers ...

When Adam Bryant, a reporter for the New York Times, distilled lessons he learned from interviewing hundreds of CEOs, being intensely curious with a desire to learn from others was at the top of his ...

In budget formulation and program planning, a performance orientation rests on the robust use of performance monitoring and evaluation information at key decision points, combined with a budget ...

When Adam Bryant, a reporter for the New York Times, distilled lessons he learned from interviewing hundreds of CEOs, being intensely curious with a desire to learn from others was at the top of his ...