The 2018 strategic planning process was an enormous effort—one that sought to meaningfully engage all voices from the College of Arts and Sciences community and to thoughtfully consider and synthesize ...

Some research highlights that 48 percent of leaders spend less than one day per month discussing strategy. Therefore, it's hardly surprising that nearly half of all organizations– fall short of ...

I’ve worked in SEO for a long time, and it still shocks me when I ask new clients to see their old agency’s SEO strategy. 99% of the time, nothing is documented. In this article, I’ll teach you ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Whether you’re launching a startup, spin-off, or new product or ...

The strategic management process is an approach to making major decisions on your company's future direction and strategy. You identify internal strengths and weaknesses, and external threats and ...

A version of this article appeared in the Summer 2021 issue of strategy+business. Kristian Ebbesen Fjelde and his team knew that the executive committee meeting scheduled in mid-2019 to discuss the ...

Strategic planning has forever been a core responsibility of the CEO. During the rising tide economy of the 2010s, it was a relatively straightforward process. But when COVID-19 hit in 2019, every ...

When preparing for 2025 and all the unknowns the future inevitably holds, a thorough strategic plan is critical to driving meaningful outcomes for any business. Effective strategic plans reflect on ...

UAB’s Strategic Planning Council was launched in January 2022, and charged by President Ray Watts to refresh UAB’s 2018-2023 strategic plan, Forging the Future, to guide the institution’s continued ...

Note: This article is the second in a series about how firms can successfully reassess and reimagine their business models. Read the first article here. Failure to plan is planning for failure. That ...

Strategic marketing relates to the action plans used by a company when allocating its resources to implement competitive strategies, which is the way it competes to strengthen its market position. In ...

The Department of Environmental Studies engaged in an approximately 18-month process in order to agree on the strategic planning document here. Pre-planning for ENVS strategic planning, including work ...