Marketing, sales, and customer service teams require accurate, up-to-date information for effective interactions with leads and clients. However, updating records is challenging and time-consuming if ...

In simple terms, open source CRM is a type of customer management software whose source code is freely available for anyone to view, modify, and enhance. Unlike proprietary CRM systems, which come ...

According to Salesforce, the leading CRM provider (and more on them in a moment), CRM software grew out of the contact management software of the 1980s, which in turn was meant to provide a digital ...