As previously spotted, Google Search is working on a new “AI Mode” that offers a “persistent place” to ask more “open-ended / exploratory questions” and get generated AI Overview-style responses.

Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns. Best practices in PPC advertising are helpful. But every account ...

AI Mode is an experiment for now, but could end up as a Google Search mainstay. Credit: Omar Marques / SOPA Images / LightRocket / Getty Images Like it or not, Google is doubling down on AI-generated ...

Microsoft is testing placing a floating Copilot search box within the Bing Search results page. The aim is to encourage searchers to ask follow-up questions, not in Bing Search, but in Microsoft ...

Google has become so integral to online navigation that its name became a verb, meaning “to find things on the Internet.” Soon, Google might just tell you what’s on the Internet instead of showing you ...

Google begins experimenting with Audio Overviews in search results. US searchers can opt in to the experiment via Search Labs. Google's new Audio Overviews feature creates AI-generated audio summaries ...

Netflix has started testing a new search feature powered by OpenAI that can help customers find movies and shows to watch, according to Bloomberg. The streaming service has reportedly given select ...