AI has reimagined the whole advertising ecosystem, a big part of that being creative. As AI develops, more options present ...

Javier Ortiz works in the world of B2B and in his interview 101 he delves into digitally native companies, a type of company ...

Flexera has admitted that 2024 is a ‘complex’ year for cloud adoption as the company publishes its latest State of the Cloud report – and while cost optimisation remains key, sustainability is slowly ...

That quote – from Jon Bradshaw, founder of the consultancy Brand Traction – is the most profoundly pithy idea we’ve heard in a long time. What exactly does it mean? Well, imagine you’re a tourist in ...

Successful AI adoption demands initial investment, but when deployed strategically, it enables long-term cost management and lasting impact. Organisations are deploying AI rapidly, aiming to improve ...

The confidence with which digital marketers reported performance was detached from what businesses could actually verify; ...

Optimising costs on an ongoing basis is not just about eliminating unnecessary short-term spending. It can also improve agility, resilience and growth, and give the business a competitive edge. A fast ...