Most everyone has a brand that we always choose over its competitors. We reach for Coke instead of Pepsi, Apple instead of Android, Starbucks instead of Dunkin. We’re loyal to our favorite brands — we ...

Brand preference creates firm value by measurably improving profits, cash flow, and share. If more financial executives understood the economics of customer behavior and the financial power of brand ...

Making decisions with a group can go from sociable to annoyingly stressful very quickly. Whether you're trying to decide on a movie with your friends or picking a restaurant with a romantic partner, ...

The Office of Personnel Management has issued a new guidance detailing how the parents of deceased or disabled veterans can now claim veterans' preference. A new law amends the veteran preference ...

In macOS, the System Preferences app located in the Applications folder is where you can adjust various settings to customize your Mac. Most system preference panes are native to macOS and cannot be ...

When applying for a limited license, a preference point is awarded when an individual is unsuccessful in drawing their first-choice hunt code. Preference points provide a mathematical advantage when ...