Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

Well, sort of. Machine learning, an older form of AI, has long been used in all sorts of scientific research. One branch, ...

Think back to middle school algebra, like 2 a + b. Those letters are parameters: Assign them values and you get a result. In ...

When electricity or fuel powers a machine, the machine gets hotter. Finding new ways to cool machines quickly and ...

A meta-analysis of 168 studies covering more than 11 million people found no reliable link between economic inequality and well-being or mental health. In other words, living in a place that has large ...