As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

Chinese AI startup’s release is a major update to its open-source model series, aimed at multi-language programming and ...

Microsoft has added official Python support to Aspire 13, expanding the platform beyond .NET and JavaScript for building and running distributed apps. Documented today in a Microsoft DevBlogs post, ...

Iterable, the AI-native customer engagement platform, today unveiled the latest breakthrough in its rapidly expanding agentic marketing suite: the Model Context Protocol (MCP) Server. This new access ...

MIAMI, Nov. 18, 2025 /PRNewswire/ -- Analytic Partners, the leader in Commercial Analytics, announced today that it has once again been named a Leader in the 2025 Gartner® Magic Quadrant™ for ...

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry ...

The platform has a new design-focused AI model and end-to-end marketing features. The platform has a new design-focused AI model and end-to-end marketing features. is a news writer focused on ...

NEW YORK, Oct 24 (Reuters) - Snack maker Mondelez (MDLZ.O), opens new tab is using a new generative AI tool to cut costs for the production of marketing content by 30% to 50%, a senior executive told ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. In my years as a marketing executive, I’ve seen teams spend months ...

Data analytics company Circana has completed its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business, the company announced. Financial terms were not disclosed. The unit will be integrated ...

As marketers navigate an increasingly fragmented media landscape, a new global study from researcher Kantar and social-media giant Meta finds that marketing mix modeling (MMM) is more vital than ever, ...

Alaska Airlines and consultancy Adswerve have found a projected increase of addressable advertising revenue that could be worth up to $100 million — an 11% projected increase — by using Google’s ...