There are two possible scripts that can be executed during the release process: (i) the success script, if the release was successful, and (ii) the no release script, if the was not created for a ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding won’t catch on their own. Most PPC marketers love talking about automation, ...

When senior leaders make decisions you fundamentally oppose, you face a leadership paradox: How do you uphold your principles while executing a call that violates ...