High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Within the Office of Research is a five-person team devoted to supporting faculty in the research grant writing process. Purdue’s proposal strategy and development team offers researchers a full ...

Leaders often view strategy and risk as separate entities—strategy is celebrated in boardrooms, while risk is delegated to compliance teams. This artificial separation undermines both disciplines.

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

A new study reveals that 75% of Millennials and 79% of Gen Z will actively seek a new job if their current employer doesn’t offer skill development opportunities. Younger workers will seek a new job ...