High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

Within the Office of Research is a five-person team devoted to supporting faculty in the research grant writing process. Purdue’s proposal strategy and development team offers researchers a full ...

The world is becoming more complex every day. The rate of change is also increasing, which means that the speed of commerce and globalization only adds to the complexity we need to cope with. This ...

Leaders often view strategy and risk as separate entities—strategy is celebrated in boardrooms, while risk is delegated to compliance teams. This artificial separation undermines both disciplines.

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Working closely with the human capital director, he set about developing a “market shaper” culture—an organization perceived as driving the evolution of the sector—to stimulate more innovation and ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

Legal discovery often comprises the longest stage of casework—identifying evidence, developing timelines, and vetting witnesses. The facts, strengths, and weaknesses of a case provide puzzle pieces ...